diff --git a/messages/de.json b/messages/de.json
index 146bbed3a..9307de5f8 100644
--- a/messages/de.json
+++ b/messages/de.json
@@ -6107,7 +6107,10 @@
       "frequencyAria": "Häufigkeit der Coach-Hinweise wählen",
       "enabledToast": "Proaktive Coach-Hinweise aktiviert.",
       "disabledToast": "Proaktive Coach-Hinweise deaktiviert.",
-      "saveError": "Speichern fehlgeschlagen. Bitte später erneut versuchen."
+      "saveError": "Speichern fehlgeschlagen. Bitte später erneut versuchen.",
+      "suggestionsLabel": "Beispielvorschläge",
+      "suggestionsDesc": "Zeigt auf dem Coach-Bildschirm gelegentlich eine fertige Beispielfrage.",
+      "suggestionsAria": "Beispiel-Coach-Vorschläge umschalten"
     },
     "lowStock": {
       "title": "Vorratswarnung",
diff --git a/messages/en.json b/messages/en.json
index 23ae4f2b7..716477da3 100644
--- a/messages/en.json
+++ b/messages/en.json
@@ -6107,7 +6107,10 @@
       "frequencyAria": "Select nudge frequency",
       "enabledToast": "Proactive Coach nudges enabled.",
       "disabledToast": "Proactive Coach nudges disabled.",
-      "saveError": "Could not save. Please try again later."
+      "saveError": "Could not save. Please try again later.",
+      "suggestionsLabel": "Example suggestions",
+      "suggestionsDesc": "Show the occasional ready-made example question on the Coach screen.",
+      "suggestionsAria": "Toggle example Coach suggestions"
     },
     "lowStock": {
       "title": "Low-stock alert",
diff --git a/messages/es.json b/messages/es.json
index e2f12b186..fe9e716ea 100644
--- a/messages/es.json
+++ b/messages/es.json
@@ -6107,7 +6107,10 @@
       "statusOff": "Desactivado",
       "enabledToast": "Avisos proactivos del Coach activados.",
       "disabledToast": "Avisos proactivos del Coach desactivados.",
-      "saveError": "No se pudo guardar. Inténtalo de nuevo más tarde."
+      "saveError": "No se pudo guardar. Inténtalo de nuevo más tarde.",
+      "suggestionsLabel": "Sugerencias de ejemplo",
+      "suggestionsDesc": "Muestra de vez en cuando una pregunta de ejemplo en la pantalla del Coach.",
+      "suggestionsAria": "Activar o desactivar las sugerencias de ejemplo del Coach"
     },
     "lowStock": {
       "title": "Aviso de existencias bajas",
diff --git a/messages/fr.json b/messages/fr.json
index 5b953e533..46874950c 100644
--- a/messages/fr.json
+++ b/messages/fr.json
@@ -6107,7 +6107,10 @@
       "statusOff": "Désactivé",
       "enabledToast": "Rappels proactifs du Coach activés.",
       "disabledToast": "Rappels proactifs du Coach désactivés.",
-      "saveError": "Impossible d'enregistrer. Veuillez réessayer plus tard."
+      "saveError": "Impossible d'enregistrer. Veuillez réessayer plus tard.",
+      "suggestionsLabel": "Suggestions d'exemples",
+      "suggestionsDesc": "Affiche de temps en temps une question d'exemple prête à l'emploi sur l'écran du Coach.",
+      "suggestionsAria": "Activer ou désactiver les suggestions d'exemples du Coach"
     },
     "lowStock": {
       "title": "Alerte de stock faible",
diff --git a/messages/it.json b/messages/it.json
index 1c446bda3..8eda2e620 100644
--- a/messages/it.json
+++ b/messages/it.json
@@ -6107,7 +6107,10 @@
       "statusOff": "Disattivato",
       "enabledToast": "Avvisi proattivi del Coach attivati.",
       "disabledToast": "Avvisi proattivi del Coach disattivati.",
-      "saveError": "Impossibile salvare. Riprova più tardi."
+      "saveError": "Impossibile salvare. Riprova più tardi.",
+      "suggestionsLabel": "Suggerimenti di esempio",
+      "suggestionsDesc": "Mostra di tanto in tanto una domanda di esempio pronta all'uso nella schermata del Coach.",
+      "suggestionsAria": "Attiva o disattiva i suggerimenti di esempio del Coach"
     },
     "lowStock": {
       "title": "Avviso scorte basse",
diff --git a/messages/pl.json b/messages/pl.json
index cb6fd0d43..9bbc6dc27 100644
--- a/messages/pl.json
+++ b/messages/pl.json
@@ -6107,7 +6107,10 @@
       "statusOff": "Wyłączone",
       "enabledToast": "Proaktywne podpowiedzi Coacha włączone.",
       "disabledToast": "Proaktywne podpowiedzi Coacha wyłączone.",
-      "saveError": "Nie udało się zapisać. Spróbuj ponownie później."
+      "saveError": "Nie udało się zapisać. Spróbuj ponownie później.",
+      "suggestionsLabel": "Przykładowe sugestie",
+      "suggestionsDesc": "Czasami pokazuje gotowe przykładowe pytanie na ekranie Coacha.",
+      "suggestionsAria": "Przełącz przykładowe sugestie Coacha"
     },
     "lowStock": {
       "title": "Alert niskiego zapasu",
diff --git a/src/app/api/auth/me/notification-prefs/__tests__/route.test.ts b/src/app/api/auth/me/notification-prefs/__tests__/route.test.ts
index 46dbd045d..77824fcd8 100644
--- a/src/app/api/auth/me/notification-prefs/__tests__/route.test.ts
+++ b/src/app/api/auth/me/notification-prefs/__tests__/route.test.ts
@@ -102,6 +102,7 @@ describe("GET /api/auth/me/notification-prefs", () => {
         nudgeVitals: true,
         nudgeRoutine: true,
         nudgeFrequency: "weekly",
+        ambientSuggestions: true,
       },
       measurementReminder: {
         clientManaged: false,
@@ -137,6 +138,7 @@ describe("GET /api/auth/me/notification-prefs", () => {
         nudgeVitals: true,
         nudgeRoutine: true,
         nudgeFrequency: "weekly",
+        ambientSuggestions: true,
       },
       measurementReminder: {
         clientManaged: false,
@@ -174,6 +176,7 @@ describe("GET /api/auth/me/notification-prefs", () => {
         nudgeVitals: true,
         nudgeRoutine: true,
         nudgeFrequency: "weekly",
+        ambientSuggestions: true,
       },
       measurementReminder: {
         clientManaged: false,
@@ -222,6 +225,7 @@ describe("PATCH /api/auth/me/notification-prefs", () => {
         nudgeVitals: true,
         nudgeRoutine: true,
         nudgeFrequency: "weekly",
+        ambientSuggestions: true,
       },
       measurementReminder: {
         clientManaged: false,
@@ -246,6 +250,7 @@ describe("PATCH /api/auth/me/notification-prefs", () => {
             nudgeVitals: true,
             nudgeRoutine: true,
             nudgeFrequency: "weekly",
+            ambientSuggestions: true,
           },
           measurementReminder: {
             clientManaged: false,
@@ -274,6 +279,7 @@ describe("PATCH /api/auth/me/notification-prefs", () => {
               nudgeVitals: true,
               nudgeRoutine: true,
               nudgeFrequency: "weekly",
+              ambientSuggestions: true,
             },
             measurementReminder: {
               clientManaged: false,
@@ -294,6 +300,7 @@ describe("PATCH /api/auth/me/notification-prefs", () => {
               nudgeVitals: true,
               nudgeRoutine: true,
               nudgeFrequency: "weekly",
+              ambientSuggestions: true,
             },
             measurementReminder: {
               clientManaged: false,
@@ -367,6 +374,7 @@ describe("PATCH /api/auth/me/notification-prefs", () => {
             nudgeVitals: true,
             nudgeRoutine: true,
             nudgeFrequency: "weekly",
+            ambientSuggestions: true,
           },
           measurementReminder: {
             clientManaged: false,
@@ -405,6 +413,7 @@ describe("PATCH /api/auth/me/notification-prefs", () => {
         nudgeVitals: true,
         nudgeRoutine: true,
         nudgeFrequency: "weekly",
+        ambientSuggestions: true,
       },
       measurementReminder: {
         clientManaged: false,
@@ -429,6 +438,7 @@ describe("PATCH /api/auth/me/notification-prefs", () => {
             nudgeVitals: true,
             nudgeRoutine: true,
             nudgeFrequency: "weekly",
+            ambientSuggestions: true,
           },
           measurementReminder: {
             clientManaged: false,
@@ -472,6 +482,7 @@ describe("PATCH /api/auth/me/notification-prefs", () => {
             nudgeVitals: true,
             nudgeRoutine: true,
             nudgeFrequency: "weekly",
+            ambientSuggestions: true,
           },
           measurementReminder: {
             clientManaged: false,
diff --git a/src/components/insights/coach-panel/coach-conversation.tsx b/src/components/insights/coach-panel/coach-conversation.tsx
index 0432e6a77..1457ed0fc 100644
--- a/src/components/insights/coach-panel/coach-conversation.tsx
+++ b/src/components/insights/coach-panel/coach-conversation.tsx
@@ -40,6 +40,7 @@ import { MobileRailTray } from "./mobile-rail-tray";
 import { SelfContextAdoptOffer } from "./self-context-adopt-offer";
 import { SourcesRail } from "./sources-rail";
 import { useResettableValue } from "./use-resettable-value";
+import { useCoachAmbientSuggestionsEnabled } from "@/hooks/use-coach-ambient-suggestions";
 import {
   useCoachConversation,
   useCoachConversations,
@@ -516,8 +517,15 @@ export function CoachConversation({
       return false;
     }
   });
+  // v1.25.0 — the per-user opt-out for proactive ambient suggestions gates the
+  // seeded opener (and skips its fetch when off). The A2 launch scope below is
+  // NOT ambient — it reflects how the chat was opened — so it stays unaffected.
+  const ambientSuggestionsEnabled = useCoachAmbientSuggestionsEnabled();
   const seededEnabled =
-    heroActive && a2Metric === null && !seededDismissedToday;
+    heroActive &&
+    a2Metric === null &&
+    !seededDismissedToday &&
+    ambientSuggestionsEnabled;
   const { data: seeded } = useQuery({
     queryKey: queryKeys.coachSeededQuestion(),
     queryFn: async () =>
@@ -574,7 +582,11 @@ export function CoachConversation({
         onSeed={seedComposer}
       />
     );
-  } else if (seeded?.signal && !seededDismissedToday) {
+  } else if (
+    seeded?.signal &&
+    !seededDismissedToday &&
+    ambientSuggestionsEnabled
+  ) {
     // A3 — the notable derived signal. The label + opener are keyed on the
     // signal's sourceMetric (`readiness` / `recovery`); an unknown sentinel
     // (future detector additions) skips the opener rather than guessing.
diff --git a/src/components/settings/coach-nudge-card.tsx b/src/components/settings/coach-nudge-card.tsx
index 61e2fc8d1..9cc6705d1 100644
--- a/src/components/settings/coach-nudge-card.tsx
+++ b/src/components/settings/coach-nudge-card.tsx
@@ -33,6 +33,7 @@ interface CoachPrefsShape {
   nudgeVitals: boolean;
   nudgeRoutine: boolean;
   nudgeFrequency: "weekly" | "biweekly";
+  ambientSuggestions: boolean;
 }
 
 interface NotificationPrefsShape {
@@ -45,6 +46,7 @@ const COACH_PREF_DEFAULTS: CoachPrefsShape = {
   nudgeVitals: true,
   nudgeRoutine: true,
   nudgeFrequency: "weekly",
+  ambientSuggestions: true,
 };
 
 const GROUP_FIELDS = [
@@ -254,6 +256,28 @@ export function CoachNudgeCard({
           </div>
         </div>
       )}
+      {/* v1.25.0 — proactive ambient SUGGESTIONS opt-out. Independent of the
+          push-nudge master switch above (a user can keep nudges but silence
+          the example prompts), so it sits outside the `enabled` gate and rides
+          the same `coach` prefs blob. */}
+      <div className="border-border/60 mt-4 flex min-h-11 items-center justify-between gap-3 border-t pt-4">
+        <div className="min-w-0">
+          <p className="text-sm">
+            {t("notifications.coachNudge.suggestionsLabel")}
+          </p>
+          <p className="text-muted-foreground text-xs">
+            {t("notifications.coachNudge.suggestionsDesc")}
+          </p>
+        </div>
+        <Switch
+          checked={resolved.ambientSuggestions}
+          onCheckedChange={(next) =>
+            patchCoach({ ambientSuggestions: next }, null)
+          }
+          disabled={!isAuthenticated || saving}
+          aria-label={t("notifications.coachNudge.suggestionsAria")}
+        />
+      </div>
       {msg && (
         <p
           role="status"
diff --git a/src/hooks/use-coach-ambient-suggestions.ts b/src/hooks/use-coach-ambient-suggestions.ts
new file mode 100644
index 000000000..1882488c4
--- /dev/null
+++ b/src/hooks/use-coach-ambient-suggestions.ts
@@ -0,0 +1,34 @@
+"use client";
+
+import { useQuery } from "@tanstack/react-query";
+
+import { queryKeys } from "@/lib/query-keys";
+import { apiGet } from "@/lib/api/api-fetch";
+import { useAuth } from "@/hooks/use-auth";
+
+/**
+ * v1.25.0 — the single client-side gate for proactive ambient Coach
+ * SUGGESTIONS (today: the daily seeded example opener on the Coach hero).
+ *
+ * Reads the per-user opt-out from the shared notification-prefs blob
+ * (`coach.ambientSuggestions`). Default ON: an unauthenticated read, a
+ * still-loading query, or a missing field all resolve to `true` so the
+ * suggestions show out of the box and only hide once the user explicitly turns
+ * them off in Settings. Shares the `authNotificationPrefs` query key with the
+ * settings card, so toggling the switch there flips this read in lockstep.
+ */
+interface AmbientSuggestionsPrefsShape {
+  coach?: { ambientSuggestions?: boolean };
+}
+
+export function useCoachAmbientSuggestionsEnabled(): boolean {
+  const { isAuthenticated } = useAuth();
+  const { data } = useQuery({
+    queryKey: queryKeys.authNotificationPrefs(),
+    queryFn: async () =>
+      apiGet<AmbientSuggestionsPrefsShape>("/api/auth/me/notification-prefs"),
+    enabled: isAuthenticated,
+    staleTime: 5 * 60 * 1000,
+  });
+  return data?.coach?.ambientSuggestions ?? true;
+}
diff --git a/src/lib/validations/__tests__/notification-prefs.test.ts b/src/lib/validations/__tests__/notification-prefs.test.ts
index 813f2c8ac..ee37ed340 100644
--- a/src/lib/validations/__tests__/notification-prefs.test.ts
+++ b/src/lib/validations/__tests__/notification-prefs.test.ts
@@ -109,6 +109,7 @@ describe("parseNotificationPrefs", () => {
         nudgeVitals: true,
         nudgeRoutine: true,
         nudgeFrequency: "weekly",
+        ambientSuggestions: true,
       },
       measurementReminder: {
         clientManaged: false,
@@ -132,6 +133,7 @@ describe("parseNotificationPrefs", () => {
         nudgeVitals: true,
         nudgeRoutine: true,
         nudgeFrequency: "weekly",
+        ambientSuggestions: true,
       },
       measurementReminder: {
         clientManaged: false,
@@ -157,6 +159,7 @@ describe("parseNotificationPrefs", () => {
         nudgeVitals: true,
         nudgeRoutine: true,
         nudgeFrequency: "weekly",
+        ambientSuggestions: true,
       },
       measurementReminder: {
         clientManaged: false,
@@ -198,6 +201,7 @@ describe("resolveNotificationPrefs (deep-merge)", () => {
         nudgeVitals: true,
         nudgeRoutine: true,
         nudgeFrequency: "weekly",
+        ambientSuggestions: true,
       },
       measurementReminder: {
         clientManaged: false,
@@ -227,6 +231,7 @@ describe("resolveNotificationPrefs (deep-merge)", () => {
         nudgeVitals: true,
         nudgeRoutine: true,
         nudgeFrequency: "weekly",
+        ambientSuggestions: true,
       },
       measurementReminder: {
         clientManaged: false,
@@ -253,6 +258,7 @@ describe("resolveNotificationPrefs (deep-merge)", () => {
         nudgeVitals: true,
         nudgeRoutine: true,
         nudgeFrequency: "weekly",
+        ambientSuggestions: true,
       },
       measurementReminder: {
         clientManaged: false,
@@ -279,6 +285,7 @@ describe("resolveNotificationPrefs (deep-merge)", () => {
         nudgeVitals: true,
         nudgeRoutine: true,
         nudgeFrequency: "weekly",
+        ambientSuggestions: true,
       },
       measurementReminder: {
         clientManaged: false,
@@ -306,6 +313,7 @@ describe("resolveNotificationPrefs (deep-merge)", () => {
         nudgeVitals: true,
         nudgeRoutine: true,
         nudgeFrequency: "weekly",
+        ambientSuggestions: true,
       },
       measurementReminder: {
         clientManaged: false,
diff --git a/src/lib/validations/notification-prefs.ts b/src/lib/validations/notification-prefs.ts
index 0f405c708..26abf53ab 100644
--- a/src/lib/validations/notification-prefs.ts
+++ b/src/lib/validations/notification-prefs.ts
@@ -125,6 +125,14 @@ const coachPrefsSchema = z
     nudgeRoutine: z.boolean(),
     /** v1.16.5 — frequency cap: one nudge per 7 or per 14 days. */
     nudgeFrequency: z.enum(["weekly", "biweekly"]),
+    /**
+     * v1.25.0 — opt-out for the proactive ambient SUGGESTIONS surfaced in the
+     * UI (the daily seeded example opener on the Coach hero + the "try asking"
+     * prompt chips). Default ON. Separate from `nudgesEnabled` (the push-nudge
+     * master switch) so a user can keep the nudges but silence the example
+     * prompts, or vice versa.
+     */
+    ambientSuggestions: z.boolean(),
   })
   .partial();
 
@@ -200,6 +208,11 @@ export interface NotificationPrefs {
     nudgeRoutine: boolean;
     /** v1.16.5 — cap interval: "weekly" (7 d) or "biweekly" (14 d). */
     nudgeFrequency: "weekly" | "biweekly";
+    /**
+     * v1.25.0 — proactive ambient example suggestions in the UI (seeded
+     * opener + suggested-prompt chips). Default `true`.
+     */
+    ambientSuggestions: boolean;
   };
   measurementReminder: {
     /**
@@ -256,6 +269,7 @@ export const DEFAULT_NOTIFICATION_PREFS: NotificationPrefs = {
     nudgeVitals: true,
     nudgeRoutine: true,
     nudgeFrequency: "weekly",
+    ambientSuggestions: true,
   },
   measurementReminder: {
     clientManaged: false,
@@ -447,6 +461,16 @@ export interface CoachNudgePrefs {
   minIntervalDays: number;
 }
 
+/**
+ * v1.25.0 — the single source every proactive ambient SUGGESTION surface
+ * consults (the daily seeded example opener on the Coach hero + the
+ * suggested-prompt chips). Default `true`; a null / drifted row resolves to
+ * the documented default so the suggestions work out of the box.
+ */
+export function resolveCoachAmbientSuggestionsEnabled(raw: unknown): boolean {
+  return parseNotificationPrefs(raw).coach.ambientSuggestions;
+}
+
 export function resolveCoachNudgePrefs(raw: unknown): CoachNudgePrefs {
   const coach = parseNotificationPrefs(raw).coach;
   return {