diff --git a/src/app/api/insights/blood-pressure-status/__tests__/route.test.ts b/src/app/api/insights/blood-pressure-status/__tests__/route.test.ts
new file mode 100644
index 000000000..44d04cb2c
--- /dev/null
+++ b/src/app/api/insights/blood-pressure-status/__tests__/route.test.ts
@@ -0,0 +1,91 @@
+import { describe, it, expect, vi, beforeEach } from "vitest";
+import { NextRequest } from "next/server";
+
+vi.mock("@/lib/db", () => ({
+  prisma: {
+    appSettings: { findUnique: vi.fn().mockResolvedValue(null) },
+  },
+}));
+
+vi.mock("@/lib/auth/session", () => ({ getSession: vi.fn() }));
+
+vi.mock("@/lib/auth/audit", () => ({
+  auditLog: vi.fn().mockResolvedValue(undefined),
+}));
+
+vi.mock("@/lib/logging/transports", () => ({ emitIfSampled: vi.fn() }));
+
+vi.mock("@/lib/db-compat", () => ({
+  ensureDbCompatibility: vi.fn().mockResolvedValue(undefined),
+}));
+
+vi.mock("next/headers", () => ({
+  headers: vi.fn(async () => ({ get: () => null })),
+  cookies: vi.fn(async () => ({
+    get: () => undefined,
+    set: () => {},
+    delete: () => {},
+  })),
+}));
+
+// Stub the heavy generator so the gate test stays isolated from the
+// real status pipeline.
+vi.mock("@/lib/insights/blood-pressure-status", () => ({
+  generateBloodPressureStatusForUser: vi.fn(async () => ({
+    available: true,
+    locale: "en",
+    text: "ok",
+  })),
+  resolveBloodPressureStatusLocale: () => "en",
+}));
+
+import { GET } from "../route";
+import { getSession } from "@/lib/auth/session";
+import { prisma } from "@/lib/db";
+
+const SESSION_OK = {
+  session: { id: "sess-1", expiresAt: new Date(Date.now() + 3_600_000) },
+  user: { id: "user-1", username: "marc", role: "USER" as const, locale: "en" },
+};
+
+const callGet = GET as unknown as (req: NextRequest) => Promise<Response>;
+function makeReq(): NextRequest {
+  return new NextRequest(
+    "http://localhost/api/insights/blood-pressure-status",
+  );
+}
+
+beforeEach(() => {
+  vi.resetAllMocks();
+  vi.mocked(prisma.appSettings.findUnique).mockResolvedValue(null as never);
+});
+
+describe("GET /api/insights/blood-pressure-status — assistant-flag gate", () => {
+  it("returns 200 when insightStatus is enabled (default)", async () => {
+    vi.mocked(getSession).mockResolvedValue(SESSION_OK as never);
+    const res = await callGet(makeReq());
+    expect(res.status).toBe(200);
+  });
+
+  it("returns 403 + errorCode when insightStatus is off", async () => {
+    vi.mocked(getSession).mockResolvedValue(SESSION_OK as never);
+    vi.mocked(prisma.appSettings.findUnique).mockResolvedValueOnce({
+      assistantEnabled: true,
+      assistantCoachEnabled: true,
+      assistantBriefingEnabled: true,
+      assistantInsightStatusEnabled: false,
+      assistantCorrelationsEnabled: true,
+      assistantHealthScoreExplainerEnabled: true,
+    } as never);
+    const res = await callGet(makeReq());
+    expect(res.status).toBe(403);
+    const body = (await res.json()) as { meta?: { errorCode?: string } };
+    expect(body.meta?.errorCode).toBe("assistant.disabled.insightStatus");
+  });
+
+  it("returns 401 when unauthenticated", async () => {
+    vi.mocked(getSession).mockResolvedValue(null);
+    const res = await callGet(makeReq());
+    expect(res.status).toBe(401);
+  });
+});
diff --git a/src/app/api/insights/blood-pressure-status/route.ts b/src/app/api/insights/blood-pressure-status/route.ts
index 5f1c6da18..4739935bd 100644
--- a/src/app/api/insights/blood-pressure-status/route.ts
+++ b/src/app/api/insights/blood-pressure-status/route.ts
@@ -7,11 +7,13 @@ import {
 import { apiHandler, requireAuth } from "@/lib/api-handler";
 import { annotate } from "@/lib/logging/context";
 import { resolveServerLocale } from "@/lib/i18n/server-locale";
+import { requireAssistantSurface } from "@/lib/feature-flags";
 
 export const dynamic = "force-dynamic";
 
 export const GET = apiHandler(async (request: NextRequest) => {
   const { user } = await requireAuth();
+  await requireAssistantSurface("insightStatus");
 
   const localeParam = request.nextUrl.searchParams.get("locale");
   const resolved = await resolveServerLocale({
diff --git a/src/app/api/insights/bmi-status/route.ts b/src/app/api/insights/bmi-status/route.ts
index 2dad4022d..1ea982caf 100644
--- a/src/app/api/insights/bmi-status/route.ts
+++ b/src/app/api/insights/bmi-status/route.ts
@@ -7,11 +7,13 @@ import {
 import { apiHandler, requireAuth } from "@/lib/api-handler";
 import { annotate } from "@/lib/logging/context";
 import { resolveServerLocale } from "@/lib/i18n/server-locale";
+import { requireAssistantSurface } from "@/lib/feature-flags";
 
 export const dynamic = "force-dynamic";
 
 export const GET = apiHandler(async (request: NextRequest) => {
   const { user } = await requireAuth();
+  await requireAssistantSurface("insightStatus");
 
   const localeParam = request.nextUrl.searchParams.get("locale");
   const resolved = await resolveServerLocale({
diff --git a/src/app/api/insights/cards/__tests__/route.test.ts b/src/app/api/insights/cards/__tests__/route.test.ts
index 0f1a471f7..054ea6182 100644
--- a/src/app/api/insights/cards/__tests__/route.test.ts
+++ b/src/app/api/insights/cards/__tests__/route.test.ts
@@ -7,6 +7,10 @@ vi.mock("@/lib/db", () => ({
     measurement: { findMany: vi.fn() },
     medication: { findMany: vi.fn() },
     medicationIntakeEvent: { findMany: vi.fn() },
+    // v1.4.31 — gated on `assistant.insightStatus`; null row falls
+    // back to the all-on default so existing assertions ride
+    // through unchanged.
+    appSettings: { findUnique: vi.fn().mockResolvedValue(null) },
   },
 }));
 
@@ -52,6 +56,7 @@ beforeEach(() => {
     dateOfBirth: null,
     aiProvider: null,
   } as never);
+  vi.mocked(prisma.appSettings.findUnique).mockResolvedValue(null as never);
 });
 
 const callGet = GET as unknown as (req: NextRequest) => Promise<Response>;
@@ -59,6 +64,38 @@ function makeReq(): NextRequest {
   return new NextRequest("http://localhost/api/insights/cards");
 }
 
+describe("GET /api/insights/cards — assistant-flag gate", () => {
+  it("returns 403 + errorCode when insightStatus is disabled", async () => {
+    vi.mocked(getSession).mockResolvedValue(SESSION_OK as never);
+    vi.mocked(prisma.appSettings.findUnique).mockResolvedValueOnce({
+      assistantEnabled: true,
+      assistantCoachEnabled: true,
+      assistantBriefingEnabled: true,
+      assistantInsightStatusEnabled: false,
+      assistantCorrelationsEnabled: true,
+      assistantHealthScoreExplainerEnabled: true,
+    } as never);
+    const res = await callGet(makeReq());
+    expect(res.status).toBe(403);
+    const body = (await res.json()) as { meta?: { errorCode?: string } };
+    expect(body.meta?.errorCode).toBe("assistant.disabled.insightStatus");
+  });
+
+  it("returns 403 when the master flag is off", async () => {
+    vi.mocked(getSession).mockResolvedValue(SESSION_OK as never);
+    vi.mocked(prisma.appSettings.findUnique).mockResolvedValueOnce({
+      assistantEnabled: false,
+      assistantCoachEnabled: true,
+      assistantBriefingEnabled: true,
+      assistantInsightStatusEnabled: true,
+      assistantCorrelationsEnabled: true,
+      assistantHealthScoreExplainerEnabled: true,
+    } as never);
+    const res = await callGet(makeReq());
+    expect(res.status).toBe(403);
+  });
+});
+
 describe("GET /api/insights/cards", () => {
   it("returns 401 when unauthenticated", async () => {
     vi.mocked(getSession).mockResolvedValue(null);
diff --git a/src/app/api/insights/cards/route.ts b/src/app/api/insights/cards/route.ts
index 1a683f8fb..f070aa305 100644
--- a/src/app/api/insights/cards/route.ts
+++ b/src/app/api/insights/cards/route.ts
@@ -7,6 +7,7 @@
  * provider).
  */
 import { apiHandler, requireAuth } from "@/lib/api-handler";
+import { requireAssistantSurface } from "@/lib/feature-flags";
 import { apiSuccess } from "@/lib/api-response";
 import { annotate } from "@/lib/logging/context";
 import { prisma } from "@/lib/db";
@@ -56,6 +57,10 @@ export const dynamic = "force-dynamic";
 
 export const GET = apiHandler(async () => {
   const { user } = await requireAuth();
+  // v1.4.31 — the iOS cards adapter feeds the same per-metric
+  // insight surfaces the web `<InsightStatusCard>` mounts on each
+  // /insights/<metric> sub-page. Both share the operator gate.
+  await requireAssistantSurface("insightStatus");
   annotate({ action: { name: "insights.cards" } });
 
   const ninetyDaysAgo = new Date(Date.now() - 90 * 86_400_000);
diff --git a/src/app/api/insights/chat/route.ts b/src/app/api/insights/chat/route.ts
index efe3f1eea..32f3de3aa 100644
--- a/src/app/api/insights/chat/route.ts
+++ b/src/app/api/insights/chat/route.ts
@@ -32,6 +32,7 @@ import { apiHandler, requireAuth, HttpError } from "@/lib/api-handler";
 import { apiSuccess } from "@/lib/api-response";
 import { annotate } from "@/lib/logging/context";
 import { prisma } from "@/lib/db";
+import { requireAssistantSurface } from "@/lib/feature-flags";
 
 import { resolveServerLocale } from "@/lib/i18n/server-locale";
 import {
@@ -127,6 +128,10 @@ function buildHistoryWindow(turns: CoachTurn[]): CoachTurn[] {
 
 async function handleChatRequest(request: NextRequest): Promise<Response> {
   const auth = await requireAuth();
+  // v1.4.31 — operator can disable the Coach surface app-wide.
+  // Throws AssistantDisabledError → apiHandler returns 403 +
+  // `errorCode: "assistant.disabled.coach"` per the iOS contract.
+  await requireAssistantSurface("coach");
   const userId = auth.user.id;
 
   let body: unknown;
@@ -501,6 +506,10 @@ export const POST = apiHandler(handleChatRequest);
  */
 export const GET = apiHandler(async (request: NextRequest) => {
   const auth = await requireAuth();
+  // v1.4.31 — same gate as the SSE POST. Hiding the rail when
+  // the operator has disabled Coach matches the FAB suppression
+  // on the client.
+  await requireAssistantSurface("coach");
   const url = new URL(request.url);
   const cursor = url.searchParams.get("cursor");
   const limitRaw = url.searchParams.get("limit");
diff --git a/src/app/api/insights/comprehensive/route.ts b/src/app/api/insights/comprehensive/route.ts
index 4402a74c9..cd7e6d8cb 100644
--- a/src/app/api/insights/comprehensive/route.ts
+++ b/src/app/api/insights/comprehensive/route.ts
@@ -20,11 +20,15 @@ import type { MeasurementType } from "@/generated/prisma/client";
 import { apiHandler, requireAuth } from "@/lib/api-handler";
 import { annotate } from "@/lib/logging/context";
 import { measurementTypeEnum } from "@/lib/validations/measurement";
+import { requireAssistantSurface } from "@/lib/feature-flags";
 
 export const dynamic = "force-dynamic";
 
 export const GET = apiHandler(async () => {
   const { user } = await requireAuth();
+  // v1.4.31 — comprehensive feeds the hero strip narration and the
+  // recommendations grid that share the Coach gate.
+  await requireAssistantSurface("coach");
 
   const userId = user.id;
   const ninetyDaysAgo = new Date(Date.now() - 90 * 24 * 60 * 60 * 1000);
diff --git a/src/app/api/insights/correlations/__tests__/route.test.ts b/src/app/api/insights/correlations/__tests__/route.test.ts
index d6ffd8c7f..213ec066c 100644
--- a/src/app/api/insights/correlations/__tests__/route.test.ts
+++ b/src/app/api/insights/correlations/__tests__/route.test.ts
@@ -2,7 +2,10 @@ import { describe, it, expect, vi, beforeEach } from "vitest";
 import { NextRequest } from "next/server";
 
 vi.mock("@/lib/db", () => ({
-  prisma: { auditLog: { create: vi.fn() } },
+  prisma: {
+    auditLog: { create: vi.fn() },
+    appSettings: { findUnique: vi.fn().mockResolvedValue(null) },
+  },
 }));
 
 vi.mock("@/lib/auth/session", () => ({ getSession: vi.fn() }));
@@ -29,6 +32,7 @@ vi.mock("next/headers", () => ({
 import { GET } from "../route";
 import { getSession } from "@/lib/auth/session";
 import { auditLog } from "@/lib/auth/audit";
+import { prisma } from "@/lib/db";
 
 const SESSION_OK = {
   session: { id: "sess-1", expiresAt: new Date(Date.now() + 3_600_000) },
@@ -37,6 +41,12 @@ const SESSION_OK = {
 
 beforeEach(() => {
   vi.resetAllMocks();
+  // v1.4.31 — default to an all-on flag set so existing assertions
+  // ride through unchanged. Tests that need the gate-off path set
+  // their own findUnique resolution.
+  (prisma.appSettings.findUnique as ReturnType<typeof vi.fn>).mockResolvedValue(
+    null,
+  );
 });
 
 const callGet = GET as unknown as (req: NextRequest) => Promise<Response>;
@@ -67,4 +77,38 @@ describe("GET /api/insights/correlations", () => {
       expect.objectContaining({ userId: "user-1" }),
     );
   });
+
+  it("returns 403 + errorCode when the correlations flag is off", async () => {
+    vi.mocked(getSession).mockResolvedValue(SESSION_OK as never);
+    (
+      prisma.appSettings.findUnique as ReturnType<typeof vi.fn>
+    ).mockResolvedValueOnce({
+      assistantEnabled: true,
+      assistantCoachEnabled: true,
+      assistantBriefingEnabled: true,
+      assistantInsightStatusEnabled: true,
+      assistantCorrelationsEnabled: false,
+      assistantHealthScoreExplainerEnabled: true,
+    });
+    const res = await callGet(makeReq());
+    expect(res.status).toBe(403);
+    const body = (await res.json()) as { meta?: { errorCode?: string } };
+    expect(body.meta?.errorCode).toBe("assistant.disabled.correlations");
+  });
+
+  it("returns 403 when the master flag is off (sub-flag forced)", async () => {
+    vi.mocked(getSession).mockResolvedValue(SESSION_OK as never);
+    (
+      prisma.appSettings.findUnique as ReturnType<typeof vi.fn>
+    ).mockResolvedValueOnce({
+      assistantEnabled: false,
+      assistantCoachEnabled: true,
+      assistantBriefingEnabled: true,
+      assistantInsightStatusEnabled: true,
+      assistantCorrelationsEnabled: true,
+      assistantHealthScoreExplainerEnabled: true,
+    });
+    const res = await callGet(makeReq());
+    expect(res.status).toBe(403);
+  });
 });
diff --git a/src/app/api/insights/correlations/route.ts b/src/app/api/insights/correlations/route.ts
index a21b0f8a5..a45cc8cf5 100644
--- a/src/app/api/insights/correlations/route.ts
+++ b/src/app/api/insights/correlations/route.ts
@@ -10,11 +10,14 @@ import { apiHandler, requireAuth } from "@/lib/api-handler";
 import { apiSuccess } from "@/lib/api-response";
 import { annotate } from "@/lib/logging/context";
 import { auditLog } from "@/lib/auth/audit";
+import { requireAssistantSurface } from "@/lib/feature-flags";
 
 export const dynamic = "force-dynamic";
 
 export const GET = apiHandler(async () => {
   const { user } = await requireAuth();
+  // v1.4.31 — operator can hide the correlation narration tile.
+  await requireAssistantSurface("correlations");
   annotate({ action: { name: "insights.correlations" } });
 
   await auditLog("insights.correlations.empty", {
diff --git a/src/app/api/insights/generate/__tests__/route.test.ts b/src/app/api/insights/generate/__tests__/route.test.ts
index 938d27bbb..5ebae2f21 100644
--- a/src/app/api/insights/generate/__tests__/route.test.ts
+++ b/src/app/api/insights/generate/__tests__/route.test.ts
@@ -23,6 +23,14 @@ vi.mock("@/lib/api-handler", () => ({
   })),
 }));
 
+// v1.4.31 — `requireAssistantSurface()` is gated near the top of
+// the handler. The test mocks the apiHandler wrapper itself out, so
+// flag reads need a deterministic mock at the module boundary.
+vi.mock("@/lib/feature-flags", () => ({
+  requireAssistantSurface: vi.fn(async () => undefined),
+  AssistantDisabledError: class extends Error {},
+}));
+
 vi.mock("@/lib/db", () => ({
   prisma: {
     user: {
diff --git a/src/app/api/insights/generate/route.ts b/src/app/api/insights/generate/route.ts
index df73885f9..5e6e35c0c 100644
--- a/src/app/api/insights/generate/route.ts
+++ b/src/app/api/insights/generate/route.ts
@@ -27,6 +27,7 @@ import { isLegacyInsightPayload } from "@/lib/ai/legacy-payload";
 import { checkRateLimit } from "@/lib/rate-limit";
 import { NextRequest } from "next/server";
 import { apiHandler, requireAuth } from "@/lib/api-handler";
+import { requireAssistantSurface } from "@/lib/feature-flags";
 import { annotate } from "@/lib/logging/context";
 import { resolveServerLocale } from "@/lib/i18n/server-locale";
 
@@ -174,6 +175,11 @@ async function buildComparisonSnapshotForUser(
 
 export const POST = apiHandler(async (request: NextRequest) => {
   const { user } = await requireAuth();
+  // v1.4.31 — the advisor + daily briefing surfaces ride this
+  // endpoint. Operator disables Coach, every advisor consumer
+  // (briefing card, recommendations grid, hero strip narration)
+  // empties out.
+  await requireAssistantSurface("coach");
   const userId = user.id;
 
   const dbUser = await prisma.user.findUnique({
diff --git a/src/app/api/insights/medication-compliance-status/route.ts b/src/app/api/insights/medication-compliance-status/route.ts
index 7d20e1f94..541d5c6d9 100644
--- a/src/app/api/insights/medication-compliance-status/route.ts
+++ b/src/app/api/insights/medication-compliance-status/route.ts
@@ -7,11 +7,13 @@ import {
 import { apiHandler, requireAuth } from "@/lib/api-handler";
 import { annotate } from "@/lib/logging/context";
 import { resolveServerLocale } from "@/lib/i18n/server-locale";
+import { requireAssistantSurface } from "@/lib/feature-flags";
 
 export const dynamic = "force-dynamic";
 
 export const GET = apiHandler(async (request: NextRequest) => {
   const { user } = await requireAuth();
+  await requireAssistantSurface("insightStatus");
 
   const localeParam = request.nextUrl.searchParams.get("locale");
   const resolved = await resolveServerLocale({
diff --git a/src/app/api/insights/mood-status/route.ts b/src/app/api/insights/mood-status/route.ts
index 8fd3e3482..45edeac6c 100644
--- a/src/app/api/insights/mood-status/route.ts
+++ b/src/app/api/insights/mood-status/route.ts
@@ -7,11 +7,13 @@ import {
 import { apiHandler, requireAuth } from "@/lib/api-handler";
 import { annotate } from "@/lib/logging/context";
 import { resolveServerLocale } from "@/lib/i18n/server-locale";
+import { requireAssistantSurface } from "@/lib/feature-flags";
 
 export const dynamic = "force-dynamic";
 
 export const GET = apiHandler(async (request: NextRequest) => {
   const { user } = await requireAuth();
+  await requireAssistantSurface("insightStatus");
 
   const localeParam = request.nextUrl.searchParams.get("locale");
   const resolved = await resolveServerLocale({
diff --git a/src/app/api/insights/pulse-status/route.ts b/src/app/api/insights/pulse-status/route.ts
index 2d8bf25c4..57de1cbdc 100644
--- a/src/app/api/insights/pulse-status/route.ts
+++ b/src/app/api/insights/pulse-status/route.ts
@@ -7,11 +7,13 @@ import {
 import { apiHandler, requireAuth } from "@/lib/api-handler";
 import { annotate } from "@/lib/logging/context";
 import { resolveServerLocale } from "@/lib/i18n/server-locale";
+import { requireAssistantSurface } from "@/lib/feature-flags";
 
 export const dynamic = "force-dynamic";
 
 export const GET = apiHandler(async (request: NextRequest) => {
   const { user } = await requireAuth();
+  await requireAssistantSurface("insightStatus");
 
   const localeParam = request.nextUrl.searchParams.get("locale");
   const resolved = await resolveServerLocale({
diff --git a/src/app/api/insights/weight-status/route.ts b/src/app/api/insights/weight-status/route.ts
index b678c90c1..43d070aa8 100644
--- a/src/app/api/insights/weight-status/route.ts
+++ b/src/app/api/insights/weight-status/route.ts
@@ -7,11 +7,13 @@ import {
 import { apiHandler, requireAuth } from "@/lib/api-handler";
 import { annotate } from "@/lib/logging/context";
 import { resolveServerLocale } from "@/lib/i18n/server-locale";
+import { requireAssistantSurface } from "@/lib/feature-flags";
 
 export const dynamic = "force-dynamic";
 
 export const GET = apiHandler(async (request: NextRequest) => {
   const { user } = await requireAuth();
+  await requireAssistantSurface("insightStatus");
 
   const localeParam = request.nextUrl.searchParams.get("locale");
   const resolved = await resolveServerLocale({
diff --git a/src/lib/api-handler.ts b/src/lib/api-handler.ts
index b9afbc02b..86c042fde 100644
--- a/src/lib/api-handler.ts
+++ b/src/lib/api-handler.ts
@@ -9,6 +9,7 @@ import { getSession } from "./auth/session";
 import { hashToken } from "./auth/hmac";
 import { prisma } from "./db";
 import { auditLog } from "./auth/audit";
+import { AssistantDisabledError } from "./feature-flags";
 
 /**
  * Custom error class for HTTP errors with status codes.
@@ -162,7 +163,24 @@ export function apiHandler<T extends (...args: any[]) => Promise<Response>>(
       try {
         response = await handler(...args);
       } catch (error) {
-        if (error instanceof HttpError) {
+        if (error instanceof AssistantDisabledError) {
+          // v1.4.31 — operator has disabled the assistant surface.
+          // The 403 + `errorCode: "assistant.disabled.<surface>"`
+          // envelope is locked per
+          // `.planning/RESPONSE-TO-IOS-TEAM-2026-05-16.md` §3 R5.
+          // Older iOS clients that don't know the errorCode surface
+          // this as a generic 403; v1.4.31+ clients render the
+          // `<AssistantDisabledNotice>` empty state.
+          evt.setError(error);
+          response = NextResponse.json(
+            {
+              data: null,
+              error: error.message,
+              meta: { errorCode: error.errorCode },
+            },
+            { status: 403 },
+          );
+        } else if (error instanceof HttpError) {
           evt.setError(error);
           response = NextResponse.json(
             { data: null, error: error.message },